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Indycar 2015 Hispanic Outreach Recap.jpg

Presented by #TEAMEMAR


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Presented by #TEAMEMAR


OBJECTIVES

  • Build upon 2014 momentum and continue raising Latino consumer awareness of INDYCAR

  • Generate earned traditional media coverage among target outlets

  • Establish social digital media presence for multicultural and multilingual INDYCAR fans

  • Help drive race attendance and TV viewership of Latino fan base

STRATEGIES

  • Highlight INDYCAR’s Latino assets and talent, i.e. partners, athletes, executives

  • Leverage driver appearances, announcements, and events to sustain media conversation

  • Create consistent stream of news & content aligned with INDYCAR’s general market social accounts

  • Execute digital influencer engagement efforts to secure organic third-party endorsements

  • Create quality engagement opportunities for Spanish & Portuguese speaking fans worldwide

Gabby Chaves Joins Verizon IndyCar Series.jpg

Gabby Chaves Joins Verizon IndyCar Series


ACTION: Support Announcement & Media Coverage

Gabby Chaves Joins Verizon IndyCar Series


ACTION: Support Announcement & Media Coverage

Press Release - English & Spanish

ANNOUNCEMENT & TELECONFERENCE INFORMATION - FEBRUARY 3

Gabby Chaves & Bryan Herta Teleconference

FEBRUARY 4

 

CNN en Español

 

DIRECTO USA - FEBRUARY 5

Gabby Chaves appeared on the daily news program and was interviewed about his career, future plans and how he’s managed success in racing at the age of 21.

Gabby Chaves
 

El Nuevo Herald

 

FEBRUARY 5

Colombiano de 21 años correrá en la serie IndyCar

El colombiano de 21 años de edad Gabby Chaves acordó con la escudería Bryan Herta Autosport para correr la próxima temporada en IndyCar. Chaves ganó el título de la Indy Lights en el 2014 con cuatro victorias, incluyendo una en el autódromo de Indianápolis.

 

FEBRUARY 6

INDYCAR EL NUEVO HERALD FRONT PAGE (2-6-15)

 

Other Placements

PRINT - ONLINE

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2015 Season Kick-Off In Miami


ACTION: RAISE AWARENESS ABOUT INDYCAR AMONG SPANISH-LANGUAGE MEDIA BY LEVERAGING LATINO TALENT

2015 Season Kick-Off In Miami


ACTION: RAISE AWARENESS ABOUT INDYCAR AMONG SPANISH-LANGUAGE MEDIA BY LEVERAGING LATINO TALENT

Media Alert - English & Spanish

ANNOUNCEMENT & EVENT / TOUR INFORMATION - LATE FEBRUARY & EARLY MARCH

 

Telemundo

 

TITULARES Y MAS - MARCH 5

Helio Castroneves appeared in-studio to promote the upcoming IndyCar season on Telemundo's popular late-night talk and variety show, Titulares Y Mas.

 
 

UNIVISION

 

EL GORDO Y LA FLACA - MARCH 6

Juan Pablo Montoya was interviewed on the top-rated Spanish talk show, where he spoke about the upcoming 2015 season and raced TV personality, Raul De Molina.

NUESTRA BELLEZA LATINA - MARCH 6

Contestants from Univision’s hit reality beauty competition were on hand to cheer them on. The show shared the above video on their popular Facebook page.

MARCH 6

Pilotos latinos en IndyCar se preparan para nueva temporada de automovilismo

Miami (EE.UU.), 6 mar (EFE).- Los pilotos latinoamericanos que participan en la IndyCar, el campeonato de monoplazas más importante de Estados Unidos, ya están listos para arrancar la nueva temporada de automovilismo en el país.

 

El Nuevo Herald

 

MARCH 7

MARCH 6

Pilotos latinos afilan las garras para la temporada de IndyCar

Los pilotos latinos de la Serie IndyCar se reunieron el viernes en Miami y se mostraron bien afilados para la temporada del 2015, que se iniciará el próximo 29 en St. Petersburg.

EL NUEVO HERALD SPORTS COVER PAGE (3-7-15)

 

Indy 500 and New York Media Tour


Indy 500 and New York Media Tour


 

Univision

 

SAL Y PIMIENTA - MAY 24

Juan Pablo Montoya joins Raul De Molina on Univision's Sal Y Pimienta to discuss his career and recent win at the 2015 Indy 500.

UNIVISION DEPORTES - MAY 24

Univision Deportes highlighted Montoya's impressive performance in Indianapolis that led to his second Indy 500 victory.

 

Social Media

COVERAGE HIGHLIGHT

 
 
 

OTHER INDY 500 POSTS

 
 
 
 

ESPN Deportes

 

ESPN NOTICIAS - MAY 24

Montoya Wins Indy 500 for the Second Time

ESPN NOTICIAS - MAY 24

In His Own Words - Juan Pablo Montoya

FINISH LINE

Red Mas Noticias

MAY 24

Montoya celebró en familia su triunfo en Indianápolis

El piloto colombiano Juan Pablo Montoya, del equipo Penske, se impuso en la edición 99 de las míticas 500 Millas de Indianápolis.

 
 

CNN en Espanol

DEPORTES CNN - MAY 25

Deportes CNN interviewed Montoya about his Indy 500 victory and why IndyCar is so special as a competitive series.

Social Media

 

Univision

 

EL GORDO Y LA FLACA - MAY 25

Raul De Molina visited the 99th Indy 500. The co-host of El Gordo Y La Flaca shared all the behind-the-scenes action includng an exclusive tour of the track and a run-in with David Letterman. The race ended with Montoya winning his second Indy 500 title!

 

¡Auxilio! ¡Raúl casi se queda atrapado en una carro de carrera!

El Gordo de Molina visito a Juan Pablo Montoya en las 500 Millas de Indianápolis y quiso convertirse en un piloto de autos, pero no le salió muy bien. Diviértete y mantente al tanto de noticias, entretenimiento y chismes cada día con el programa de espectáculos de Univision, 'El Gordo y la Flaca'.

 

Telemundo

 

NOTICIERO TELEMUNDO - MAY 25

UN NUEVO DIA - MAY 26

 

Univision

DESPIERTA AMERICA - MAY 27

 

Noticias Caracol

MAY 27

MONTOYA SPOKE TO THE SPANISH MORNING SHOW ABOUT HIS GREAT TRIUMPH AT THE INDIANAPOLIS 500.

Juan Pablo Montoya tocó la campana en apertura de la bolsa de Nueva York

Luego de coronarse campeón de las 500 millas de Indianápolis, Juan Pablo Montoya volvió a ser protagonista. Esta vez fue invitado para tocar las campanas de apertura de operaciones en Wall Street.