YOUR SOURCE FOR ALL THINGS HISPANIC & MOTORSPORTS
 

1.28.15 - #VROOMLATINO NEWSLETTER

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VROOM_Latino
TEAMEMAR Newsletter
Motorsports Fans: 
 
Discover the Untapped
Hispanic Market  articlek
Things in the motorsports industry are shifting gears in a big way, with television changing and the decline in numbers in many markets you may be left wondering where are the next NASCAR fans? Is a sponsorship worth pursuing? Will driving a campaign in motorsports get my brand noticed? 

Two ways to tap into the market are relevant and meaningful events as well as having strong Hispanic drivers with a lasting presence throughout races.

Award-winning journalist, Lewis Franck's Q&A in Popular Speed sheds some light on the industry and the untapped Hispanic market. Read on:

FRANCKLY SPEAKING: Where Are the Next NASCAR Fans?

It seems like every day one learns some track is reducing its seating capacity. Television numbers are down in many markets.

So where are the next NASCAR fans?

The answer will surprise you because they are here right now. They are our Hispanics; an underutilized market by sanctioning bodies.

Thanks to some research, from Estefania Acosta-Rubio president and founder of #TEAMEMAR, the numbers are eye-popping:
  • At 58.1 million, Hispanics represent the fastest growing population in the United States.
  • Between 2014 and 2060, the Latino population is expected to increase 115 percent to some 119 million people; Latinos will be 29 percent of the U.S. population.
  • $1 trillion in purchasing power, which is projected to grow to $1.7 trillion by 2019.
  • If the US Hispanic segment were a country it would be the 2nd largest in the world (after Mexico).
While NASCAR has a diversity program the sanctioning body has a long way to go to entice that Latino segment of our population to become fans.
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 GUCCI LATIN GRAMMY COLLECTION HIGHLIGHTS News
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BulletGUCCI LATIN GRAMMY COLLECTION 

Last November, #TEAMEMAR supported Gucci and the Latin Recording Academy to generate media buzz about their luxury jewelry collection. Here are some of the highlights from our campaign: 
  • Earned 10+ media placements from top media outlets in USA and Mexico 
  • Delivered more than 2.5+ million media impressions 
  • Generated $50,000 estimated advertising value 

People en Español
Déspierta America
Luxury Guide México



 2016 EVENT CALENDAR News
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BulletMOTORSPORTS, ENTERTAINMENT AND MEDIA EVENTS

These are some of the 'can't miss' events we are most excited for! 
Contact us to find out how you can leverage some of these events for your brand.
  • Daytona 500 (NASCAR) - February 21 in Daytona, FL
  • Formula E Mexico ePrix (Formula E) - March 13 in Mexico City, Mexico
  • Miami Open (ATP & WTA Tennis) - March 21 - April 03 in Miami, FL
  • INDY 500 100th running (INDYCAR) - May 29 in Indianapolis, IN
  • Kick off of NASCAR Mexico and Super Copa Telcel seasons in Mexico 

 ABOUT ESTEFANIA AND #TEAMEMAR
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Estefania_Acosta_Rubio

Estefania Acosta-Rubio is a Venezuelan native and first generation U.S. Hispanic, public and media relations powerhouse specialized in Hispanic sports and entertainment marketing.

With a proven track record of creating and executing highly impactful marketing initiatives, Estefania is an industry leader in harnessing the power of emerging media as well as traditional print and broadcast coverage.

#TEAMEMAR is certified as a women's business enterprise through the Women's Business Enterprise National Council (WBENC), the nation's leading advocate of women-owned businesses as suppliers to America's corporations.

#TEAMEMAR is also certified as a minority-owned business through the National Minority Supplier Development Council (NMSDC), the premier global certifier for minority businesses and a leading corporate membership organization.



  

ABOUT #TEAMEMAR
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#TEAMEMAR   \   WORK   \   CASE STUDIES   \   CONTACT

Launched in 2013, #TEAMEMAR is the only motorsports management and media relations agency specializing in the U.S. Hispanic market. #TEAMEMAR leverages motorsports expertise and unique cultural insight to connect brands with the country's fastest-growing consumer group. 

OUR SERVICES

BRAND STRATEGYEVENT MANAGEMENTMEDIA RELATIONS
CELEBRITY WRANGLINGDIGITAL INFLUENCER PROGRAMSSPONSORSHIP DEVELOPMENT

 WE WORK WITH THE BEST BRANDS
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Homestead SpeedwayFormulae
Churro Mania


Nascar
Contact:  Estefania Acosta-Rubio  \  estefania@teamemar.com  \  305.510.7334

Facebook    Twitter    Instagram



12.18.15 - #VROOMLATINO NEWSLETTER

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VROOM_Latino
TEAMEMAR Newsletter
How #TEAMEMAR Impacted Motorsports in 2015articlek
 
The new year is just around the corner and we're wrapping up 2015 by looking back at some of the biggest moments of our year. From broadcasting NASCAR LIVE for Fox Deportes to celebrating the end of Super Copa Telcel's season in Mexico City at the newly renovated Autódromo Hermanos Rodríguez, 2015 has been a great milestone for me and #TEAMEMAR. 

Here are some of our 2015 highlights:

Fox Deportes
NASCAR - We kicked off 2015 on a high note! I was given the opportunity to report live from the Daytona 500 for Fox Deportes. The experience gave me the chance to expand my scope of the industry for a well rounded point of view.  
Click here to view the clip. 

FormulaE
Formula E - In March, we helped Formula E make its US debut with the Miami ePrix, the world's first fully-electric racing series. Click here to view our 2015 Miami ePrix RECAP for a full rundown of what we accomplished. #Proud 

Montoya with El Gordo y la Flaca
INDYCAR#TEAMEMAR planned and executed successful media events nationally to help promote INDYCAR... Hello Juan Pablo Montoya, 2015 Indianapolis 500 Champion! Over and over again, we connected the top Latin drivers in the U.S. with leading national and regional Hispanic-centric journalists and media. Click here to view the case studies. 

Super Copa Telcel Group
Hewlett Packard Enterprise Presenta Super Copa Telcel - Last weekend, Super Copa ended its season with Hewlett Packard Enterprise as its Official Presenter. We loved being involved with the activation of this new partnership! Click here to read more. 

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 MILESTONE YEAR FOR #TEAMEMAR
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milestone
This year was also a milestone year for us as an agency with new two certifications. 

#TEAMEMAR is now a certified as a women's business enterprise through the Women's Business Enterprise National Council (WBENC), the nation's leading advocate of women-owned businesses as suppliers to America's corporations.

We are also certified as a minority-owned business through the National Minority Supplier Development Council (NMSDC), the premier global certifier for minority businesses and a leading corporate membership organization. 

I'd like to thank our clients and partners for making this a fantastic year! And our readers for joining us for the ride. 

I cannot wait to see what 2016 has in store! 

 ABOUT ESTEFANIA AND #TEAMEMAR
Div
Estefania_Acosta_Rubio

Estefania Acosta-Rubio is a public and media relations powerhouse specialized in Hispanic sports and entertainment marketing.

With a proven track record of creating and executing highly impactful marketing initiatives, Estefania is an industry leader in harnessing the power of emerging media as well as traditional print and broadcast coverage.

A Venezuelan native and first generation U.S. Hispanic, Acosta-Rubio's core values and cultural pride are only matched by her love of motorsports. Driven by these passions, she founded a company that would be characterized by its ability to connect the two. With #TEAMEMAR she has curated a roster of highly talented collaborators to bring real value to brands in need of comprehensive Hispanic motorsports management and marketing.

ABOUT #TEAMEMAR
DIV
#TEAMEMAR   \   WORK   \   CASE STUDIES   \   CONTACT

Launched in 2013, #TEAMEMAR is the only motorsports management and media relations agency specializing in the U.S. Hispanic market. #TEAMEMAR leverages motorsports expertise TEAMEMAR and unique cultural insight to connect brands with the country's fastest-growing consumer group. Known for developing creative and results-driven campaigns, #TEAMEMAR helps drive brand awareness through impactful media relations, sponsorships, endorsements and events. #TEAMEMAR can be found online at teamemar.com and on Twitter at @teamemar.

CONTACT
Estefania Acosta-Rubio
President
305-510-7334 

 WE WORK WITH THE BEST BRANDS
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Telcel Logo
Homestead SpeedwayFormulaeIMG
Churro Mania
TBA Global

Nascar
Contact:  Estefania Acosta-Rubio  \  estefania@teamemar.com  \  305.510.7334

Facebook    Twitter    Instagram



11.6.15 - #VROOMLATINO NEWSLETTER

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VROOM_Latino
TEAMEMAR Newsletter
Formula One made a stunning return to
Mexico Cityarticlek
 
Over 130,000 auto racing fans welcomed the return of the Mexico Grand Prix early this month, which became a career highlight for racing star Sergio "Checo" Perez and Escuderia Telemex. Escuderia Telmex is deep rooted and committed to motorsports led by top Mexican drivers and have dedicated themselves to supporting the sport since 2002. 

Sergio "Checo" Perez shared his excitement over the opportunity to race in his country. Perez said, "I didn't expect this type of support that people are giving all the time. For my country, the results didn't matter. What mattered was to see me here. I'm really grateful." 

Formula One sponsor Carlos Slim Domit and chairman of the Mexican conglomerate Grupo Carso was a big part of the initial race, supporting his country and the sport. As an avid motorsports fan, Domit has been involved in motorsports for many years and was part of the organization that worked with NASCAR to run races in Mexico City from 2005 to 2008. 

Sergio Perez marked the November 1st race as an unforgettable weekend. "Having the opportunity of driving in my home Grand Prix is something I never thought would happen. It will be one of the highlights of my career." 

This weekend's race was truly a memorable one, packed with celebrities including Jacqueline Bracamontes, Zuria Vega, ex Miss Universe Ximena Navarrete, Elba Jiménez and Belinda among others.  

Check out what everyone was saying about the return by clicking the hashtag #MexicoGP.

HPE Presenta Super Copa Telcel's series of ten races also started with a bang earlier this year and is already gaining a lot of PR traction and media attention. Their highly anticipated season ending will take place in Mexico's Autódromo Hermanos Rodríguez on December 14. 
 
Now's the perfect time to grab the attention of Hispanic viewers and fans! 

Email me
to learn more. 
 
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 WORLD-WIDE NEWSNews
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BulletNASCAR
NASCAR announces 2016 Sprint Cup Series schedule
NASCAR released the 2016 schedules for two of its three national series Monday without -- as expected -- any major overhauls going forward. The most significant development, though, doesn't relate to change at all, but an added layer of continuity built in for tracks. Full Article TweetThis Tweet This
  

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BulletINDYCAR
New events, extended season highlight 2016
The 2016 Verizon IndyCar Series schedule -- a 16-race season anchored by the 100th Running of the Indianapolis 500 Mile Race - spans five weeks longer than last season and features new events in Phoenix, Road America and Boston. Full Article
  

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BulletFIA FORMULA E
Buemi wins season opener in Beijing 
Sebastien Buemi dominated the weekend on the streets of Beijing as the FIA Formula E series returned for its second season. The Swiss driver led the field away for 26 laps around the circuit while Mahindra's Nick Heidfeld went by Buemi's teammate Nico Prost... Full Article

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BulletFORMULA ONE
Formula One Racing Returns to Mexico City
After a $50 million dollar renovation at the Autodromo Hermanos Rodriquez racetrack, Mexico hosted its first Formula GP race since 1992. Mexican billionaire Carlos Slim, a longtime sponsor of Formula One, participated in a pre-race tour of the track. Full Article TweetThis Tweet This
    

 ABOUT ESTEFANIA & #TEAMEMAR
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Estefania_Acosta_Rubio

Estefania Acosta-Rubio is a public and media relations powerhouse specialized in Hispanic sports and entertainment marketing.

With a proven track record of creating and executing highly impactful marketing initiatives, Estefania is an industry leader in harnessing the power of emerging media as well as traditional print and broadcast coverage.

A Venezuelan native and first generation U.S. Hispanic, Acosta-Rubio's core values and cultural pride are only matched by her love of motorsports. Driven by these passions, she founded a company that would be characterized by its ability to connect the two. With #TEAMEMAR she has curated a roster of highly talented collaborators to bring real value to brands in need of comprehensive Hispanic motorsports management and marketing.

ABOUT #TEAMEMAR
DIV
#TEAMEMAR   \   WORK   \   CASE STUDIES   \   CONTACT

Launched in 2013, #TEAMEMAR is the only motorsports management and media relations agency specializing in the U.S. Hispanic market. #TEAMEMAR leverages motorsports expertise TEAMEMAR and unique cultural insight to connect brands with the country's fastest-growing consumer group. Known for developing creative and results-driven campaigns, #TEAMEMAR helps drive brand awareness through impactful media relations, sponsorships, endorsements and events. #TEAMEMAR can be found online at teamemar.com and on Twitter at @teamemar.

CONTACT
Estefania Acosta-Rubio
President
305-510-7334

 WE WORK WITH THE BEST BRANDS
Div

Homestead SpeedwayFormulaeIMG
Churro Mania
TBA Global

Nascar
Contact:  Estefania Acosta-Rubio  \  estefania@teamemar.com  \  305.510.7334

Facebook    Twitter    Instagram



10.9.15 - #VROOMlatino Newsletter

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VROOM_Latino
TEAMEMAR Newsletter
#TEAMEMAR is a Certified Women Owned Business articlek

I am excited to announce that the Women's Business Development Council of Florida recently certified #TEAMEMAR as a women owned business. After a lengthy certification process - which started the day we launched two and half years ago, my dream of being recognized as a women owned business has come true. I'm proud to join Latina entrepreneurs and share this great distinction with them.

Joining the Women's Business Enterprise National Council (WBENC) represents a significant step forward for #TEAMEMAR, and for me personally. As far back as I can remember, I wanted to run my own company. I always relished the idea of having the freedom to do focused and intentional work towards building a business which truly represents my passions and allows me to express my idea of success.

As a female business owner I'm passionate about diversity and the empowerment of women in the business world. We've built a strong portfolio of awesome clients and made a name for ourselves as a dedicated, empowered and results driven sports management and media relations agency. It is a privilege to now be part of the nation's largest certifying organization for businesses owned and operated by women.

The passion I feel about building a strong women owned business has translated into an innovative approach which has allowed us to work with dream clients such as NASCAR, INDYCAR, Formula E, Super Copa Telcel and more! 
Click here to view our Case Studies.
 
Ready to revv-up your marketing and PR? Email us

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 WOMEN IN MOTORSPORTS  News
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BulletMARA REYES
Mara Reyes made history as the first woman to ever take first place in the Truck Series Championship, the first Mexican and Latin woman to race in NASCAR, and the first pole position in history of stock car racing in Mexico up to date. TweetThis Tweet This

IN THE NEWS: Mara Reyes Motivated for the ARRIS Grand Prix in Monterrey ARRIS-Telmex driver to car No.3, Mara Reyes, is concentrated to finish the season strongly and risk everything to position within the top five of stellar category Super V8.   Full Article


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BulletDANICA PATRICK
Danica Patrick is one of the most successful women in the history motorsports. Her wins include Indy Japan 300 in 2008 and the NASCAR Sprint Cup pole in 2013. She is the only women's victory in IndyCar and currently holds the highest finish for a woman in Daytona 500.  

IN THE NEWS: Stewart-Haas Racing Signs Multi-Year Deal with Danica Patrick and Nature's Bakery What does Danica's Nature's Bakery deal mean for the sponsor landscape?  Full Article

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BulletSIMONA DE SILVESTRO
Simona de Silvestro is a Swiss motorsports racer and has raced in Formula 1 and IndyCar. She was named Indianapolis 500 Rookie of the Year in 2010 and became the first woman to claim a road course podium in 2013.  

IN THE NEWS: Bathurst 1000: Renee Gracie and Simona de Silvestro in first all-female team in for nearly 20 years As the only all-female team in the 2015 Bathurst 1000 at Mount Panorama in central-west New South Wales, they are facing both sceptics and supporters. Full Article

 CELEBRATING HISPANIC HERITAGE MONTH
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 ABOUT ESTEFANIA & #TEAMEMAR
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Estefania_Acosta_Rubio

Estefania Acosta-Rubio is a public and media relations powerhouse specialized in Hispanic sports and entertainment marketing.

With a proven track record of creating and executing highly impactful marketing initiatives, Estefania is an industry leader in harnessing the power of emerging media as well as traditional print and broadcast coverage.

A Venezuelan native and first generation U.S. Hispanic, Acosta-Rubio's core values and cultural pride are only matched by her love of motorsports. Driven by these passions, she founded a company that would be characterized by its ability to connect the two. With #TEAMEMAR she has curated a roster of highly talented collaborators to bring real value to brands in need of comprehensive Hispanic motorsports management and marketing.

ABOUT #TEAMEMAR
DIV
#TEAMEMAR   \   WORK   \   CASE STUDIES   \   CONTACT

Launched in 2013, #TEAMEMAR is the only motorsports management and media relations agency specializing in the U.S. Hispanic market. #TEAMEMAR leverages motorsports expertise TEAMEMAR and unique cultural insight to connect brands with the country's fastest-growing consumer group. Known for developing creative and results-driven campaigns, #TEAMEMAR helps drive brand awareness through impactful media relations, sponsorships, endorsements and events. #TEAMEMAR can be found online at teamemar.com and on Twitter at @teamemar.

CONTACT
Estefania Acosta-Rubio
President
305-510-7334

 WE WORK WITH THE BEST BRANDS
Div

Homestead Speedway Formulae IMG
Churro Mania
TBA Global

Nascar
Contact:  Estefania Acosta-Rubio  \   estefania@teamemar.com  \  305.510.7334

Facebook    Twitter    Instagram



8.27.15 - #VROOMLATINO NEWSLETTER

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VROOM_Latino
TEAMEMAR Newsletter
Case Study: 2015 INDYCAR Miami Media Event,
delivered millions in earned & social media impressions articlek
 
 
Earlier this year, #TEAMEMAR planned and executed a massive media event in Miami to help launch the 2015 INDYCAR season. The event brought together the BEST Latin drivers in the U.S. with leading national and regional Hispanic-centric journalists and media. The successful result was proven by not only the good vibes, but also the delivery of over 17 million earned media impressions with 600,000 impressions via Twitter and  more than 30 placements in top-tier broadcast, print and online outlets .     Tweet This

Also, the program's online efforts helped to quadruple the number of followers for @IndyCarLatino, the official Spanish Language Twitter account for the Verizon IndyCar Series. 

See below for a rundown of our strategies and objectives and CLICK HERE to view this and other #TEAMEMAR Case Studies. 



  PLACEMENTS:
 


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 WORLD-WIDE NEWS News
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BulletNASCAR
Latino superstar teams with NASCAR for comedy movie
Eugenio Derbez - who was named No. 1 on Variety's Power of Latinos List in 2014 - broke through on the global scene in 2013 with the hit film "Instructions Not Included." He raced competitively in Mexico and has a deep passion for the sport. Full Article  TweetThis  Tweet This

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BulletINDYCAR
IndyCar driver Justin Wilson dies from head injury at Pocono
Our thoughts and prayers are with his family and loved ones. IndyCar Series driver Justin Wilson died Monday after suffering a severe head injury at Pocono Raceway. He was 37. Full Article

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BulletFIA FORMULA E
Bird sets the pace as final testing resumes
Sam Bird set the pace during a cold, wet and windy day of testing at Donington Park. On the penultimate day of running before the cars are packed up and freighted to the Beijing ePrix, the DS Virgin driver became the first man not from Renault e.dams or ABT Schaeffler to record the fastest time at the conclusion....Full Article

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BulletFORMULA ONE
Mexico set to return to the Formula 1 calendar in 2015 after a 23-year absence   TweetThis Tweet This
A return of Formula One to Mexico is almost perfect and deal has been agreed. It is down to the Mexican promoter now to improve facilities and bring the circuit up to scratch with Formula One's high expectations. Full Article

 ABOUT ESTEFANIA & #TEAMEMAR
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Estefania_Acosta_Rubio

Estefania Acosta-Rubio is a public and media relations powerhouse specialized in Hispanic sports and entertainment marketing.

With a proven track record of creating and executing highly impactful marketing initiatives, Estefania is an industry leader in harnessing the power of emerging media as well as traditional print and broadcast coverage.

A Venezuelan native and first generation U.S. Hispanic, Acosta-Rubio's core values and cultural pride are only matched by her love of motorsports. Driven by these passions, she founded a company that would be characterized by its ability to connect the two. With #TEAMEMAR she has curated a roster of highly talented collaborators to bring real value to brands in need of comprehensive Hispanic motorsports management and marketing.

ABOUT #TEAMEMAR
DIV
#TEAMEMAR   \   WORK   \   CASE STUDIES   \   CONTACT

Launched in 2013, #TEAMEMAR is the only motorsports management and media relations agency specializing in the U.S. Hispanic market. #TEAMEMAR leverages motorsports expertise TEAMEMAR and unique cultural insight to connect brands with the country's fastest-growing consumer group. Known for developing creative and results-driven campaigns, #TEAMEMAR helps drive brand awareness through impactful media relations, sponsorships, endorsements and events. #TEAMEMAR can be found online at teamemar.com and on Twitter at @teamemar.

CONTACT
Estefania Acosta-Rubio
President
305-510-7334

 WE WORK WITH THE BEST BRANDS
Div
Andretti
Homestead Speedway Formulae IMG
Churro Mania
TBA Global

Nascar
Contact:  Estefania Acosta-Rubio  \   estefania@teamemar.com  \  305.510.7334

Facebook    Twitter    Instagram



7.22.15 - #VROOMLATINO NEWSLETTER

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VROOM_Latino
TEAMEMAR Newsletter

How It Works: After the 26th race of the season and with 10 more to go, the top 16 ranked drivers qualify for a spot in the Chase for the Sprint Cup. There is a Challenger Round, Contender Round, Eliminator Round, and finally the NASCAR Sprint Cup Championship title race at Homestead-Miami Speedway. Each round eliminates four drivers until there are only four left, and one takes home the coveted cup and title!

 

This is a great opportunity to get your brand in front of the Latino community through motorsports as NASCAR stops into various Hispanic markets along the way: Chicago, Phoenix, Texas, Charlotte, and of course Miami!

 

How can your brand get in on the action? From integrating into one of the many media blitzes to sponsoring a track or driver, there are tons of ways to get involved and in front of fans. It all depends on what's right for your brand and the message you want to deliver. Here are just a few ideas:

 

Sponsorships: By sponsoring a track, driver, or event, you're put in the heart of the race! All eyes are on the track, drivers, and cars so this is an optimal opportunity for brand integration.

 

Bloggers: They know how to speak their reader's language and can get an audience behind them in an organic and personal way. Brands can create a "Running with the Chase" type of series where key beat bloggers immerse their readers in the action. This is a superb option because they're socially active and can increase buzz during the Chase, benefitting everyone in the sport! I have activated many blogger programs with huge ROI! View our Case Studies to see how we did that for Homestead-Miami Speedway.

 

Charity: Giving back to the community is a phenomenal way to get involved and there are countless organizations related to motorsports. The NASCAR Foundation has some amazing initiatives focused on education (Classroom Donation Program, P.I.T. Crew Project, Scholarship Program) and medical care (Speediatrics).

 

The Chase is one of the most exciting times of the year in racing, when thousands tune-in, tweet, and cheer on the track for their favorite drivers. It's an optimal opportunity for your brand to be seen by multitudes of passionate fans and consumers. For more information on the Sprint Chase and how to get in on the action, email me


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 WORLD-WIDE NEWS News
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BulletFORMULA ONE
Jules Bianchi: Formula 1 bids farewell at driver's funeral
The Formula One community joined family and friends to pay tribute to one of their own as Jules Bianchi was laid to rest, Tuesday. Full Article

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BulletFIA FORMULA E
Nelson Piquet Jr. is the first Formula E champion
The Brazilian took the title at the end of an incredible day! Piquet Jr's win marked the first time, a Chinese team, NEXTEV TCR, has produced the champion in an FIA series.
Full Article

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BulletINDYCAR
IndyCar creates conduct code to limit competitor criticism! Mark Miles insisted Tuesday that the rule is "not a gag order" and won't limit content for media coverage.
Full Article

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BulletNASCAR
Kevin Harvick wins Best Driver Award at 2015 ESPYS
Harvick triumphed over 2015 Indianapolis 500 champion Juan Pablo Montoya, 2014 IndyCar champion Will Power, 2014 Formula One champion Lewis Hamilton and 2014 NHRA champion Erica Enders-Stevens for the win. 
Full Article

 EVENTS CALENDAR  Calendar
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BulletMOTORSPORTS, ENTERTAINMENT AND MEDIA EVENTS

Contact us to find out how you can leverage some of these events for your brand.
  • Premios Tu Mundo / August
  • ALMA Awards/ September
  • Hispanic Heritage Month / September
  • Chase for Sprint Cup / September
  • Latin Grammy Awards/ November
  • Univision Deportes Awards / December

 ABOUT ESTEFANIA & #TEAMEMAR
Div
Estefania_Acosta_Rubio

Estefania Acosta-Rubio is a public and media relations powerhouse specialized in Hispanic sports and entertainment marketing.

With a proven track record of creating and executing highly impactful marketing initiatives, Estefania is an industry leader in harnessing the power of emerging media as well as traditional print and broadcast coverage.

A Venezuelan native and first generation U.S. Hispanic, Acosta-Rubio's core values and cultural pride are only matched by her love of motorsports. Driven by these passions, she founded a company that would be characterized by its ability to connect the two. With #TEAMEMAR she has curated a roster of highly talented collaborators to bring real value to brands in need of comprehensive Hispanic motorsports management and marketing.

ABOUT #TEAMEMAR
DIV
#TEAMEMAR   \   WORK   \   CASE STUDIES   \   CONTACT

Launched in 2013, #TEAMEMAR is the only motorsports management and media relations agency specializing in the U.S. Hispanic market. #TEAMEMAR leverages motorsports expertise TEAMEMAR and unique cultural insight to connect brands with the country's fastest-growing consumer group. Known for developing creative and results-driven campaigns, #TEAMEMAR helps drive brand awareness through impactful media relations, sponsorships, endorsements and events. #TEAMEMAR can be found online at teamemar.com and on Twitter at @teamemar.

CONTACT
Estefania Acosta-Rubio
President
305-510-7334

 WE WORK WITH THE BEST BRANDS
Div
Andretti
Homestead Speedway Formulae IMG
Churro Mania
TBA Global

Nascar
Contact:  Estefania Acosta-Rubio  \   estefania@teamemar.com  \  305.510.7334

Facebook    Twitter    Instagram



6.25.15 - #VROOMLATINO NEWSLETTER

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VROOM_Latino
TEAMEMAR Newsletter
Strategies to Leverage Hispanic Heritage Month
Hispanic Heritage Month takes place September 15 - October 15 and it's the perfect opportunity for brands to win the hearts of Hispanic motorsports fans. Wondering how to do it? A recent Nielsen study reveals some key insights that can help you tailor a campaign for this growing audience.
  • Hispanic consumers look favorably on sponsorships. 43% of Hispanics feel loyalty toward sports sponsorships and, 41% of that demo is inclined to buy products offered by sponsors. 
  • 75% of Hispanics have purchased sports-related merchandise within the last 12 months, compared with 62% of non-Hispanics. 
  • Hispanics place value in athletes as role models more so than non-Hispanics. 47% of them saw NASCAR drivers as role models, compared with 41% of non-Hispanics. 
     
    TweetThis Tweet This
  • Hispanic sports fans watch sports programming with others. 55% of Hispanics say they're more likely to take in a televised game or other sports programs at someone else's home.

How can your brand get in the mix with this loyal and coveted demographic? Here are a few opportunities to leverage during Hispanic Heritage Month:

 

1. Sponsor Their Passion: Look for sponsorship opportunities within motorsports. Here are just a few to consider: Everything from a car sponsorship to a Twitter chat! It truly depends on exposure desired. I was actually at the Indianapolis 500 this past month and came up with some cool ideas to incorporate Hispanic celebrities into the mix. All we need is a sponsor looking to target the Hispanic market, a driver willing to meet one of Latin America's biggest stars, and some space so we can do all the media that will naturally want to document some of the action!

 

2. Motivate the Next Generation: Use Hispanic drivers to create motivational content that fits with your brand's mission and create a campaign across all digital channels. Include a hashtag for the campaign that will help direct your story and track share of voice.

 

3. Recognize Their Potential: Hispanics are a driven, hardworking and passionate demographic. Awards and scholarships are a strong way to get their attention. A great example is NASCAR's Hispanic Heritage Foundation's recognition and grants to young students. This created a buzz in the Latin community and placed NASCAR and its sponsors as socially responsible brands.

4. Celebrate in Community: Have a driver be your brand ambassador and spread good-will in the Hispanic community with programs for kids and teens or special events. One idea we love is working with NASCAR or IndyCar to host driving clinics that can focus on driving safety or spotting new racing talent. This puts your brand in the spotlight while positively celebrating the Hispanic community. 
 
 

Need help getting your Hispanic Heritage Month strategy started? Email me 


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 WORLD-WIDE NEWS News
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Last month Juan Pablo Montoya made motorsports history when he won the #Indy500 after a 15 year gap! #TEAMEMAR was ready and delivered national coverage across Miami, LA, New York and even Hispanic news icon Raul de Molina (@RauldeMolina) of El Gordo y La Flaca was on hand to celebrate! Check out some of our coverage below.

BulletINDYCAR
Montoya se vuelve a robar el protagonismo deportivo 
La victoria del piloto colombiano Juan Pablo Montoya después de 15 años en la prueba más importante y exigente del automovilismo estadounidense, las 500 Millas de Indianápolis, le permitió acaparar todo el protagonismo deportivo en Estados Unidos. - Hoy Los Angeles  
Full Article

Video Segment: Raul Molina aka El Gordo following his amigo Juan Pablo Montoya at #INDY500 - El Gordo y la Flaca Watch Now

Montoya gana por segunda vez las 500 Millas de Indianápolis (Video) 
- El Diario Nueva York Full Article 

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ESPY AWARD NOMINATION: 
BEST DRIVER, JUAN PABLO MONTOYA

Juan Pablo Montoya was just nominated for Best Driver for the ESPY Awards. Vote Now to help him secure another award for the Hispanic community!  TweetThis  Tweet This

"Look at the list of former winners of the 'Best Driver' category and you can see that it is quite an honor just to be nominated. What's amazing is that I have raced against almost everyone on that list of former ESPY winners. I love the Verizon IndyCar Series and I think we have the best racing in the world. It's important for us to have ESPN acknowledge our accomplishments. Hopefully we can make it three straight Verizon IndyCar Series winners for 'Best Driver.'"

-Juan Pablo Montoya, Driver of the No. 2 Verizon Team Penske Chevrolet
 

 EVENTS CALENDAR  Calendar
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BulletMOTORSPORTS, ENTERTAINMENT AND MEDIA EVENTS

Contact us to find out how you can leverage some of these events for your brand.
  • Premios Juventud / July
  • THE ESPYS / July
  • NCLR Annual Conference / July
  • Premios Tu Mundo / August
  • ALMA Awards/ September
  • Hispanic Heritage Month / September
  • Chase for Sprint Cup / September
  • Latin Grammy Awards/ November
  • Univision Deportes Awards / December

 ABOUT ESTEFANIA & #TEAMEMAR
Div
Estefania_Acosta_Rubio

Estefania Acosta-Rubio is a public and media relations powerhouse specialized in Hispanic sports and entertainment marketing.

With a proven track record of creating and executing highly impactful marketing initiatives, Estefania is an industry leader in harnessing the power of emerging media as well as traditional print and broadcast coverage.

A Venezuelan native and first generation U.S. Hispanic, Acosta-Rubio's core values and cultural pride are only matched by her love of motorsports. Driven by these passions, she founded a company that would be characterized by its ability to connect the two. With #TEAMEMAR she has curated a roster of highly talented collaborators to bring real value to brands in need of comprehensive Hispanic motorsports management and marketing.

ABOUT #TEAMEMAR
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#TEAMEMAR   \   WORK   \   CASE STUDIES   \   CONTACT

Launched in 2013, #TEAMEMAR is the only motorsports management and media relations agency specializing in the U.S. Hispanic market. #TEAMEMAR leverages motorsports expertise TEAMEMAR and unique cultural insight to connect brands with the country's fastest-growing consumer group. Known for developing creative and results-driven campaigns, #TEAMEMAR helps drive brand awareness through impactful media relations, sponsorships, endorsements and events. #TEAMEMAR can be found online at teamemar.com and on Twitter at @teamemar.

CONTACT
Estefania Acosta-Rubio
President
305-510-7334

 WE WORK WITH THE BEST BRANDS
Div
Andretti
Homestead Speedway Formulae IMG
Churro Mania
TBA Global
Unite 4 Good Nascar




Contact:  Estefania Acosta-Rubio  \   estefania@teamemar.com  \  305.510.7334

Facebook    Twitter    Instagram



4.23.15 - #VROOMLATINO NEWSLETTER

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VROOM_Latino
TEAMEMAR Newsletter
When you begin to create your brand story surrounding an event you're participating in, create a hashtag that you can use on social media, especially on Twitter and Instagram. 

Hashtags work like keywords to help people find topics of interest and follow a conversation online.

Here's how to incorporate hashtags into your social media story: 
  • Use trending hashtags to participate in the online conversation about an event or topic and help others find your content on the same subject.
  • Create your own hashtags to accentuate and manage your story in social media, and encourage others to use your hashtags when sharing your content.  
  • Use multiple hashtags. By combining trending hashtags along with your own hashtags, you amplify your share of voice and reach more of your target audience.
A good hashtag should be short and distinctive enough to be tracked back to your event, but understandable to others. Tracking your hashtag and other event hashtags helps to give you a bigger picture of the event and your part in it.  TweetThis   Tweet This

Track FIA Formula E Miami ePrix Hashtag
Last month's race in Miami used the hashtag #miamieprix. You can search for the hashtag directly on Twitter or Instagram. But here's a quick way to get a bird's eye of the stories generated by the Miami ePrix: go to Tagboard.com and check out their hashtag #miamieprix

Do you use hashtags? Look it up and see how you're doing!

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Did you catch the LIVE coverage of the Daytona 500 on Fox Deportes? 
I was so excited to be a part of the Fox Deportes LIVE telecast during this epic race! I'm looking forward to future opportunities to report LIVE via Fox Deportes. Watch Video

 WORLDWIDE NEWS News
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BulletNASCAR

Champion @KevinHarvick & No. 4 @StewartHaasRcng team being honored by @BarackObama? http://foxs.pt/1bpsg9A  #NASCAR      TweetThis Tweet This

#NASCAR community remembers the late Steve Byrnes: http://foxs.pt/1DaQdXC  #ByrnesStrong 


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BulletINDYCAR
Scott Dixon
Scott Dixon took his first win of the 2015 Verizon IndyCar Series season Sunday at Long Beach, ending a lengthy and perplexing run of futility at one of IndyCar's most historic venues for one of the sport's greatest champions.
 http://bit.ly/1K2K85I 
Congratulations to Rodolfo Gonzalez who is set for IndyCar debut with Coyne at Barber http://bit.ly/1DdRFd7  #IndyCar

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Bullet NASCAR 
MEXICO

Daniel Suarez
@dnlsuarez makes history as highest-finishing Mexican driver in @NASCAR_XFINITY history http://nas.cr/1zvLTlr

@NASCARmxOficial official 2015 schedule has been released http://nas.cr/1yTuS7Y


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BulletFORMULA E
 
Monaco ePrix - Lucas di Grassi race preview: http://youtu.be/D14M6OQzIDE?a v?a @YouTube
 


The FIA Formula E Championship -
 the world's first fully-electric racing series made its historical Miami ePrix (@Miami_ePrix) debut March 14, 2015. Click here to view highlights.


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 EVENTS CALENDAR  Calendar
Div
BulletMUSIC, ENTERTAINMENT AND MEDIA EVENTS

Contact us to find out how you can leverage some of these events for your brand.
  • AHAA 2015 Annual Conference / April
  • Billboard Latin Music Awards / April
  • Premios Juventud / July
  • NCLR Annual Conference / July
  • Premios Tu Mundo / August
  • ALMA Awards/ September
  • Latin Grammy Awards/ November
  • Univision Deportes Awards / December

 ABOUT ESTEFANIA & #TEAMEMAR
Div
Estefania_Acosta_Rubio

Estefania Acosta-Rubio is a public and media relations powerhouse specialized in Hispanic sports and entertainment marketing.

With a proven track record of creating and executing highly impactful marketing initiatives, Estefania is an industry leader in harnessing the power of emerging media as well as traditional print and broadcast coverage.

A Venezuelan native and first generation U.S. Hispanic, Acosta-Rubio's core values and cultural pride are only matched by her love of motorsports. Driven by these passions, she founded a company that would be characterized by its ability to connect the two. With #TEAMEMAR she has curated a roster of highly talented collaborators to bring real value to brands in need of comprehensive Hispanic motorsports management and marketing.

ABOUT #TEAMEMAR
DIV
#TEAMEMAR   \   WORK   \   CASE STUDIES   \   CONTACT

Launched in 2013, #TEAMEMAR is the only motorsports management and media relations agency specializing in the U.S. Hispanic market. #TEAMEMAR leverages motorsports expertise TEAMEMAR and unique cultural insight to connect brands with the country's fastest-growing consumer group. Known for developing creative and results-driven campaigns, #TEAMEMAR helps drive brand awareness through impactful media relations, sponsorships, endorsements and events. #TEAMEMAR can be found online at teamemar.com and on Twitter at @teamemar.

CONTACT
Estefania Acosta-Rubio
President
305-510-7334

 WE WORK WITH THE BEST BRANDS
Div
Andretti
Homestead Speedway Formulae IMG
Churro Mania
TBA Global
Unite 4 Good Nascar




Contact:  Estefania Acosta-Rubio  \   estefania@teamemar.com  \  305.510.7334

Facebook    Twitter    Instagram



2.18.15 - #VROOMLATINO NEWSLETTER

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VROOM_Latino
TEAMEMAR Newsletter
topHere's How You Can Leverage NASCAR 
to Get More Engagement
Dozens of high-speed racecars will rev-up their engines to kick-off the most important race of the NASCAR season - the Daytona 500! The Daytona 500 is widely considered to be the Super Bowl of racing with millions of viewers tuning in on their T.V.s and following along on social media. 

It's no secret that Latinos are in the running to take the lead when it comes to brand approval. How can you make sure your brand gets off to a strong start in 2015? Here are a few tips that can help: 

Talk Their Language
While Latinos are integrating into the mainstream, they aren't necessarily looking to acculturate, or become monolingual English-speakers. Hispanics are still tied to their culture and connected to their Latino roots. Because of this, advertisers know that they have to be fluent in biculturalism and diverse ideas. It's not enough to speak their language and translate messages. You have to really know them. 

Go Mobile
Hispanics are much more likely to live in a mobile-only household ... 53% vs. 35% for non-Hispanic whites and about 49% will change their mobile phones within the next six months. 

Don't Be Shy About Sponsoring
Hispanic consumers take a more favorable eye toward sponsorships. Forty-three percent of Hispanics feel loyalty toward sports sponsorships and, what's more, 41% of that demo is inclined to buy products offered by sponsors. 

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Fox Deportes
Catch the Daytona 500 Sunday, February 22. I'll be telecasting LIVE on Fox Deportes! You can also follow #Daytona500 on social to see how brands and consumers are interacting and engaging with each other. 

 WORLDWIDE NEWSNews
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BulletNASCAR
William Levy
@WilliamLevy29 partners with #NASCAR for TV series about Hispanic drivers 
ttp://ctt.ec/HcUnl+    TweetThisTweet This
DaniBDay
Happy Belated Birthday to Daniel Suárez (
@dnlsuarez) who turned 23 years old on Jan. 7th!
@JeffGordonWeb announces 2015 is his last full time season racing in #NASCAR http://ctt.ec/jsUW9+  TweetThisTweet This

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BulletINDYCAR
Gaby Chavez Gabby Chaves (@GabbyChaves), the 21-year-old Colombian racecar driver and one of motorsport's rising stars, announced he's been confirmed for a full season in the Verizon IndyCar Series as driver of the No. 98 entry for Bryan Herta Autosport. http://ctt.ec/fddef+  Tweet ThisTweet This

Congratulations to Carlos Muñoz (@CarlosMunoz034) who last month was awarded Univision Deportes' Best Car Racing Performance of the year! 

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Bullet NASCAR 
MEXICO

Tono Wedding
Congratulations to NASCAR Mexico's Antonio Perez (@1AntonioPerez) for his recent wedding to Ileana Dosal  

@NASCARmxOficial official 2015 schedule has been released http://nas.cr/1yTuS7Y


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BulletFORMULA E
Nelson Piquet  
@NelsonPiquet on his relationship with Formula E & NASCAR - 
http://ctt.ec/YoBU9+  TweetThisTweet This 

MiamiePrix The FIA Formula E Championship -
 the world's first fully-electric racing series - is making its historical Miami ePrix (@Miami_ePrix) debut March 14, 2015 and is inviting the South Florida community to participate in what will be the most impressive motorsport entertainment event of the year by signing up as volunteers. "It is with the support of the community that the Miami ePrix will be a success," said Miami ePrix General Manager, Chuck M. Martinez. "We are eager to work alongside local volunteers for this groundbreaking sporting event." Miami ePrix volunteers can sign-up online by completing The ePrix Association Member Application, available here.

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BulletFORMULA ONE
Sergio Perez's Formula One Car
Unveil of Sergio Perez's (@SChecoPerez) Formula One car http://ctt.ec/P3341+   TweetThisTweet This

 EVENTS CALENDAR Calendar
Div
BulletMUSIC, ENTERTAINMENT AND MEDIA EVENTS

Contact us to find out how you can leverage some of these events for your brand.
  • Premio Lo Nuestro /February 19 (Univision) 
  • Hispanicize /March 16-20 (Univision) 
  • AHAA 2015 Annual Conference / April 27-29 
  • Billboard Latin Music Awards / April 27-30 (Telemundo) 
  • Premios Juventud / July (Univision) 
  • NCLR Annual Conference / July 11-14 
  • Premios Tu Mundo / August (Telemundo) 
  • ALMA Awards/ September (NBC / Telemundo) 
  • Latin Grammy Awards/ November (Univision) 
  • Univision Deportes Awards / December (Univision)

 ABOUT ESTEFANIA & #TEAMEMAR
Div
Estefania_Acosta_Rubio

Estefania Acosta-Rubio is a public and media relations powerhouse specialized in Hispanic sports and entertainment marketing.

With a proven track record of creating and executing highly impactful marketing initiatives, Estefania is an industry leader in harnessing the power of emerging media as well as traditional print and broadcast coverage.

A Venezuelan native and first generation U.S. Hispanic, Acosta-Rubio's core values and cultural pride are only matched by her love of motorsports. Driven by these passions, she founded a company that would be characterized by its ability to connect the two. With #TEAMEMAR she has curated a roster of highly talented collaborators to bring real value to brands in need of comprehensive Hispanic motorsports management and marketing.

ABOUT #TEAMEMAR
DIV
#TEAMEMAR   \   WORK   \   CASE STUDIES   \   CONTACT

Launched in 2013, #TEAMEMAR is the only motorsports management and media relations agency specializing in the U.S. Hispanic market. #TEAMEMAR leverages motorsports expertise TEAMEMAR and unique cultural insight to connect brands with the country's fastest-growing consumer group. Known for developing creative and results-driven campaigns, #TEAMEMAR helps drive brand awareness through impactful media relations, sponsorships, endorsements and events. #TEAMEMAR can be found online at teamemar.com and on Twitter at @teamemar.

CONTACT
Estefania Acosta-Rubio
President
305-510-7334

 WE WORK WITH THE BEST BRANDS
Div
Andretti
Homestead SpeedwayFormulaeIMG
Churro Mania
TBA Global
Unite 4 GoodNascar




Contact:  Estefania Acosta-Rubio  \  estefania@teamemar.com  \  305.510.7334

Facebook    Twitter    Instagram



SOCIALIZING

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