How It Works: After the 26th race of the season and with 10 more to go, the top 16 ranked drivers qualify for a spot in the Chase for the Sprint Cup. There is a Challenger Round, Contender Round, Eliminator Round, and finally the NASCAR Sprint Cup Championship title race at Homestead-Miami Speedway. Each round eliminates four drivers until there are only four left, and one takes home the coveted cup and title!
This is a great opportunity to get your brand in front of the Latino community through motorsports as NASCAR stops into various Hispanic markets along the way: Chicago, Phoenix, Texas, Charlotte, and of course Miami!
How can your brand get in on the action? From integrating into one of the many media blitzes to sponsoring a track or driver, there are tons of ways to get involved and in front of fans. It all depends on what's right for your brand and the message you want to deliver. Here are just a few ideas:
Sponsorships: By sponsoring a track, driver, or event, you're put in the heart of the race! All eyes are on the track, drivers, and cars so this is an optimal opportunity for brand integration.
Bloggers: They know how to speak their reader's language and can get an audience behind them in an organic and personal way. Brands can create a "Running with the Chase" type of series where key beat bloggers immerse their readers in the action. This is a superb option because they're socially active and can increase buzz during the Chase, benefitting everyone in the sport! I have activated many blogger programs with huge ROI! View our Case Studies to see how we did that for Homestead-Miami Speedway.
Charity: Giving back to the community is a phenomenal way to get involved and there are countless organizations related to motorsports. The NASCAR Foundation has some amazing initiatives focused on education (Classroom Donation Program, P.I.T. Crew Project, Scholarship Program) and medical care (Speediatrics).
The Chase is one of the most exciting times of the year in racing, when thousands tune-in, tweet, and cheer on the track for their favorite drivers. It's an optimal opportunity for your brand to be seen by multitudes of passionate fans and consumers. For more information on the Sprint Chase and how to get in on the action, email me.